This week, influencer Mikayla Nogueira has launched her own beauty brand with a focus on skin prep for makeup. Elsewhere, fragrance is a busy category as luxury fashion and home brand Quince enters beauty through a collection of scents, Florence by Mills dives into fragrance layering, and Kayali reveals its latest perfume. Including news from Pat McGrath Labs, Tower 28, and Slick Gorilla, here’s what caught our editorial team’s attention in the past seven days.RETAILGen Z menstrual care brand Viv for Your V has launched at over 500 Whole Foods across the country. The brand aims to educate consumers on cup and disc period care products through the expansion, after research found that 90% of period products are purchased in-store, yet 56% of people avoid reusable period care due to lack of awareness.Hairbrush brand Tangle Teezer has expanded its category presence at Target, introducing Pet Teezer products to its roster of offerings in over 500 stores nationwide. The expansion follows on from recent growth at Ulta, where the brand's footprint grew from one shelf to three. In-store products include de-shedding and detangling brushes, as well as online exclusives such as the Puppy Brush and Large De-Shedding Brush in purple/gray.Expanding its selection of premium face and body brands, ASOS has introduced Pat McGrath Labs to its site. Fifty-three of the brand's products will be available to shop, including the Mothership Eyeshadow Palettes, Divine Blush Legendary Glow Colour Balm, Matte Trance Lipsticks, and Fetisheyes Mascara.Haircare brand Dippity-Do’s Girls with Curls, which recently made its US debut with a launch into CVS, has expanded its reach to Walmart.